Conferencias del congreso de WP FINA en México (RFEN)
14/03/2014 - Cancún acogió el pasado mes de febrero el I Congreso de waterpolo de la FINA, que discutió acerca del modo de hacer este deporte más mediático y atractivo para el público. El ente organizador acaba de hacer público el contenido de las conferencias, que puede consultarse en vídeo y pdf utilizando el enlace de YouTube que adjuntamos en la noticia.
En su speech conclusivo final, Cornel Marculescu, Director ejecutivo FINA, resumió las conclusiones del congreso en cinco puntos. El primero de ellos invitaba a las Ligas Mundiales y practicantes del waterpolo a avanzar con los tiempos, definiendo nuevos límites e incrementando el protagonismo del deporte. A continuación, se concluyó la necesidad de convertirlo en una experiencia focalizada en el entretenimiento, no sólo en una disciplina estrictamente competitiva, y de involucrar más a los jugadores en su desarrollo. También se aportó la necesidad de crear sinergias a todos los niveles tanto dentro de la piscina (reglamento, imagen y arbitraje) como fuera de ella (marketing, community engagement, etc.). Por último, se invitó a sostener grandes expectativas , pensando siempre en grande y sin tener miedo al cambio.
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| Day 1 - February 27, 2014 | |
| Opening session: welcome and programme overview |  |
| - Welcome - Dr. Julio C. Maglione, FINA President |  |
| - Programme Overview - Cornel Marculescu, FINA Executive Director | |
| Insights from the Big Leaguesmoderator: Rick Burton | |
| - Rick Fuson - NBA - COO, Indiana Pacers | |
| - Ambassador James P. Cain - NHL - Former President + COO NC Hurricanes | - |
| - Ben Kavenagh - ICC Americas - Regional Development Manager | |
| - Pete Ward - NFL - COO Indianapolis Colts | |
| Insights from newly popular team sports How to break through the crowded market? moderator: Lars Haue-Pedersen | |
| - Nigel Melville - Rugby 7s - CEO USA Rugby | |
| - Bobby Clarke - Beach Volleyball - Senior Director Beach | |
| - Mike MIllay - ESPN/Disney - Director Sports Development | |
| A view from the sponsors' perspective How to use sponsors' expertise to increase Water Polo popularity? moderator: Rick Burton | |
| - Giuseppe Musciacchio - Head of the Brand Development Team of Arena | |
| - Jonty Perry - Dentsu International Sports Division | |
| - AJ Maestas - President of Navigate Research | |
| - Keld Strudahl - Founder of BrandActivators | |
| Views and insight from great Water Polo players How can we make our sport stronger and more attractive? moderator: Peter Montgomery | |
| - Brenda Villa - Water Polo Athlete, United States | - |
| - Johanne Begin - Water Polo former Athlete, Canada | - |
| - Slobodan Nikic - Water Polo Athlete, Serbia | - |
| - Alessandro Campagna - Water Polo former Athlete, Italy | - |
| Day 2 - February 28, 2014 | |
| Opening session: recap Day 1 & overview Day 2 | |
| - Cornel Marculescu, FINA Executive Director | |
| A view from the media perspectiveWhat are team sports fan looking for and what does it mean for Water Polo? moderator: Manolo Romero | |
| - Claude Ruibal - Global Head of Sports Content at Google/Youtube | |
| - Peter Diamond - Senior Vice President, Programming, NBC Olympics | - |
| - Koji Sato - Deputy General Manager, Sports Division, TV Asahi | |
| - Gianni Merlo - AIPS President and IOC Press Commission Member | |
| A view from the Water Polo leadersShould rules changes be considered to make Water Polo more attractive? moderator: Dale Neuburger | |
| - Manuel Ibern, Spain | |
| - Erik Van Heijningen, Netherlands | |
| - Denes Kemeny, Hungary | - |
| - Adam Krikorian, United States | |
| If it is to be, it is up to meA testimony to the power of individual commitment | |
| - Kiril Todorov - President of the Mexican Swimming Federation | - |
| - The World loves Water Polo - statements from great supporters of Water Polo | - |
| Conclusions of the conference | |
| - Cornel Marculescu, FINA Executive Director | |
| Closing speech | |
| - Dr. Julio C. Maglione, FINA President | |
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Cancun (MEX), March 1, 2014 – FINA
The FINA World Water Polo Conference gathered experts from the oldest Olympic team sport in Cancun (MEX) on February 27-28, 2014 to discuss and exchange ideas on the future evolution of water polo, and the improvement of its place and importance on the sport international market.
Including panels with representatives from other professional leagues and newly popular team sports, sponsors, media/TV, players and leaders of water polo, this two-day initiative reaffirmed the need for a more understandable sport, capable to attract new fans on a global scale.
“Our main goal is to modernise our product - water polo - within the new developments on the sports industry. FINA is at the top of International Federations concerning the rate of innovation of our disciplines. Therefore, we must not be afraid to move forward”, considered Cornel Marculescu at the conclusion of the Conference.
Taking example on highly successful leagues (NBA, NFL, or NHL), the water polo family was briefed about the secrets behind the high-level exposure of these sports on TV, social media, and their importance on a world level but also next to the respective local communities.
“Combined with the exchange of ideas and the innovative concepts that we have heard about, I know that together we can make our sport even more popular and more recognised internationally”, declared the FINA President Dr. Julio C. Maglione in the closing speech.
Throughout the Conference, one main message emerged to the delegates present in Mexico: to target high, water polo should be much more than a game; it should represent a unique experience for fans, and create a memorable opportunity to attract new spectators and supporters. Many ideas were presented on this matter, but one conclusion was evident: fans’ satisfaction is the number one priority.
Promotion, entertainment, global show, heroes, social media, drama and emotion were some of the key concepts that were retained.
“The rules of the game are perhaps the easiest part of the equation. We have to create synergies at all levels. We have a great game, with fantastic players, so let’s think high and don’t be afraid of the change”, appealed FINA’s Executive Director Cornel Marculescu to the delegates present in Cancun.
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Cancun (MEX), March 1, 2014 – FINA
The FINA World Water Polo Conference gathered experts from the oldest Olympic team sport in Cancun (MEX) on February 27-28, 2014 to discuss and exchange ideas on the future evolution of water polo, and the improvement of its place and importance on the sport international market.
Including panels with representatives from other professional leagues and newly popular team sports, sponsors, media/TV, players and leaders of water polo, this two-day initiative reaffirmed the need for a more understandable sport, capable to attract new fans on a global scale.
“Our main goal is to modernise our product - water polo - within the new developments on the sports industry. FINA is at the top of International Federations concerning the rate of innovation of our disciplines. Therefore, we must not be afraid to move forward”, considered Cornel Marculescu at the conclusion of the Conference.
Taking example on highly successful leagues (NBA, NFL, or NHL), the water polo family was briefed about the secrets behind the high-level exposure of these sports on TV, social media, and their importance on a world level but also next to the respective local communities.
“Combined with the exchange of ideas and the innovative concepts that we have heard about, I know that together we can make our sport even more popular and more recognised internationally”, declared the FINA President Dr. Julio C. Maglione in the closing speech.
Throughout the Conference, one main message emerged to the delegates present in Mexico: to target high, water polo should be much more than a game; it should represent a unique experience for fans, and create a memorable opportunity to attract new spectators and supporters. Many ideas were presented on this matter, but one conclusion was evident: fans’ satisfaction is the number one priority.
Promotion, entertainment, global show, heroes, social media, drama and emotion were some of the key concepts that were retained.
“The rules of the game are perhaps the easiest part of the equation. We have to create synergies at all levels. We have a great game, with fantastic players, so let’s think high and don’t be afraid of the change”, appealed FINA’s Executive Director Cornel Marculescu to the delegates present in Cancun.
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Conferencia Mundial FINA en Cancún (27—28Feb) (RFEN)
27/02/2014 - Este jueves y viernes tiene lugar en Cancún (México) la Conferencia Mundial FINA de Waterpolo presidida por el doctor uruguayo Julio C. Maglione, acompañado del director ejecutivo del máximo organismo internacional, Mr. Cornel Marculescu, y en la que la representación española corre a cargo de Fernando Carpena, miembro del Bureau de la Federación Internacional de Natación y presidente de la RFEN; y del miembro FINA Lolo Ibern, que este viernes será ponente en una de las conferencias.
Comunicación RFEN. Imagen: FINA
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El presidente de la FINA respalda la renovación del polo acuático
http://noticias.lainformacion.com/deporte/clavados-saltos-de-altura-en-natacion/el-presidente-de-la-fina-respalda-la-renovacion-del-polo-acuatico_kG3wR5zjav0ZwgPZoYFgP3/
México, 27 feb (EFE).- El titular de la Federación Internacional de Natación (FINA), el uruguayo Julio Maglioni, dijo hoy que el waterpolo se debe adaptar a los nuevos tiempos, al inaugurar la conferencia mundial de esta disciplina en Cancún, caribe mexicano.
"Los tiempos pasan, los gustos cambian y la ropa es diferente en época, tenemos que ir adaptándonos a los cambios que se producen en el mundo y los gustos que tiene la gente", declaró Maglioni ante los asistentes de 53 países a esta conferencia.
La reunión de Cancún revisará los éxitos de otros deportes con la meta de buscar fórmulas que ayuden a consolidar el waterpolo como una disciplina atractiva para el público.
"Millones de personas están pendientes del deporte y si uno quiere seguir en una posición importante, se tiene que trabajar para lograr el éxito", explicó Maglioni en la Conferencia que tiene como meta aumentar la popularidad del polo acuático.
Maglioni destacó los casos de deportes como el atletismo y la gimnasia con un alto valor para los aficionados para defender la idea de que las disciplinas de la natación sean revisadas y mejoradas.
"Lo que buscamos es ir mejorando, no competimos con nadie, solamente queremos mejorar", declaró el titular de la FINA.
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25/02/14 FINA
R 17 - FINA World Water Polo Conference: sharing
experiences, getting inspired, shaping the future
Cancun (MEX), February 25, 2014 – Lecturers and delegates are arriving in Cancun to participate in the FINA World Water Polo Conference, taking place on February 27-28, 2014 in the Mexican beach resort. During two days, and under the motto “Sharing the Magic of Team Sports”, this Conference will be the opportunity to exchange experiences, to get new inspiration and to shape the future of this spectacular discipline.
The presence of many lecturers from outside the FINA world represents a major step forward in providing delegates from the FINA National Member Federations with motivational insights of what is done with leagues and new sports that are worldwide recognised as cases of success. Leagues such as NFL (American Football), NBA (Basketball), NHL (Ice Hockey) and ICC (Cricket) will have their representatives in Cancun, while newly popular sports, such as Rugby 7, BMX (Bicycle Motocross) and Beach Volleyball will also unveil their winning strategies.
From the water polo world, former players and well known leaders in the discipline will provide an essential input on how the oldest Olympic team sport has successfully developed and what are the challenges for this game in the sport international arena. Legendary US player Brenda Villa, or iconic coaches such as Alessandro Campagna (ITA) and Denes Kemeny (HUN) will be in Mexico to deliver their vision of Water Polo.
The two-day Conference Programme will be completed by the participation of media and sponsor representatives, the privileged partners in the promotion of Water Polo in the five continents.
Underlining the importance of this initiative, the FINA President Dr. Julio C. Maglione said: "FINA is necessarily attentive to the constant evolution in the sport market. In this changing world, many new trends and developments have been made in all areas: the Sport has changed into a business arena made of great Stars and memorable performances, the ways to transmit it have also evolved, and the audiences that follow our best athletes are also not comparable to what existed some decades ago."
Dr. Maglione naturally looks forward to organising this event for the benefit of the Sport:
The presence of many lecturers from outside the FINA world represents a major step forward in providing delegates from the FINA National Member Federations with motivational insights of what is done with leagues and new sports that are worldwide recognised as cases of success. Leagues such as NFL (American Football), NBA (Basketball), NHL (Ice Hockey) and ICC (Cricket) will have their representatives in Cancun, while newly popular sports, such as Rugby 7, BMX (Bicycle Motocross) and Beach Volleyball will also unveil their winning strategies.
From the water polo world, former players and well known leaders in the discipline will provide an essential input on how the oldest Olympic team sport has successfully developed and what are the challenges for this game in the sport international arena. Legendary US player Brenda Villa, or iconic coaches such as Alessandro Campagna (ITA) and Denes Kemeny (HUN) will be in Mexico to deliver their vision of Water Polo.
The two-day Conference Programme will be completed by the participation of media and sponsor representatives, the privileged partners in the promotion of Water Polo in the five continents.
Underlining the importance of this initiative, the FINA President Dr. Julio C. Maglione said: "FINA is necessarily attentive to the constant evolution in the sport market. In this changing world, many new trends and developments have been made in all areas: the Sport has changed into a business arena made of great Stars and memorable performances, the ways to transmit it have also evolved, and the audiences that follow our best athletes are also not comparable to what existed some decades ago."
Dr. Maglione naturally looks forward to organising this event for the benefit of the Sport:
"The FINA World Water Polo Conference is the latest step in giving this Sport the place it deserves among the top team games in the world. Pioneer at Olympic level, being on the Games’ programme since 1900, it is also a pillar of Aquatics and is practiced in the five continents. This rendezvous in Cancun is primarily a forum of interaction and exchange of ideas and experiences, constituting a very healthy exercise that will certainly allow us to move forward in the right direction."
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